Chapters 1 and 2

Microsite refers to a page or pages that are meant to function as an auxiliary supplement to a primary website.

TRUE

Responses to environmental pressures may include activities that exploit opportunities created by changing conditions.

TRUE

Purchasing a computer from dell.com is an example of B2B commerce.

FALSE

E-auctions are becoming less important selling and buying channels to companies and individuals.

FALSE

A shopping facilitator is a type of broker and helps consumers compare prices and service at different stores.

FALSE

Economic, legal, societal, and technological factors have created a highly competitive business environment in which customers are becoming less powerful.

FALSE

Buying an e-book from Amazon is an example of partial electronic commerce.

FALSE

A widget is an element of user interface that displays an information arrangement changeable by the user, such as a window.

TRUE

Disintermediation is the elimination of intermediaries between sellers and buyers.

TRUE

Booking tickets on Facebook without leaving the social network is an example of enterprise social commerce.

FALSE

Chapter 3 and 8

A major problem in B2C is the increasing rate of online fraud.

TRUE

The major risk of online trading is security.

TRUE

A major advantage of online market research is the ease in obtaining truly representative samples.

FALSE

Live banners appear at random, not as the result of the user's action.

FALSE

An electronic pouch is a program that expedites online shopping by containing a shopper's information. 

FALSE

Random banners appear when a predetermined word is queried from a search engine.

FALSE

The electronic job market creates high turnover costs for employers by facilitation employees' movement to better jobs.

TRUE

Conversion rate refers to the percentage of clickers who actually make a purchase.

TRUE

Satisficing is a style of thinking that involves ignoring most of the information available, and instead using a few salient information cues,often social in nature, along with a set of simple, but usually smart, mental rules of thumb to make intuitive decisions.

FALSE

According to Internet Retailer, in 2009, approximately 20 percent of adult U.S. Internet users shopped online and/or research offline sales online.

FALSE

Chapter 4

By law, exhanges cannot be owned by a constortium.

FALSE

In company-centric marketplaces, the individual company has very little control over who participates in selling or buying transactions.

FALSE

Stock exchanges and commodity exchanges (such as oil and sugar) are examples of spot buying.

TRUE

In one-to-many and many-to-one marketplaces, if all selling is done by one company, it is a buy-side market.

FALSE

Executive and supervisor portals are used for training, dissemination of company news, information, and discussion groups.

FALSE

Aggregating the catalogs of all approved suppliers and combining them into a single electronic catalog is an effective solution for internal procurement because it minimizes maverick buying.

TRUE

Affiliate programs, infomediaries, and online data and text mining services are three popular B2B marketing and advertising methods.

TRUE

Mobile portals are accessible via mobile devices.

TRUE

Horizontal marketplaces are markets that concentrate on a service, material, or a product that is used in all types of industries.

TRUE

Maverick buying refers to the planning, organizing, and coordinating of all the activities pertaining to the purchasing of the goods and services necessary to accomplish the mission of an enterprise.

FALSE

Chapter 7

According to an Information Week survey of business technology experts, the  most useful Web 2.0 tool in Enterprise 2.0, based on percentage, are mashups.

FALSE

User-generated content refers to various kinds of media content that are produced by end users and are publicly available.

TRUE

Recent studies have shown that small companies do not succeed in social commerce.

FALSE

Web 2.0 tools can generate revenue growth, user growth, and increased resistance to competition in indirect ways.

TRUE

Adding social software and features to existing commerce sites is one of the two basic practices of social commerce.

TRUE

According to Zwilling (2011), location-based service opportunities for B2B include the creation of social hubs.

FALSE

With social media, users, rather than organization, produce, control, use, and manage content, often at little or no cost.

TRUE

Brand communities are a common feature of communities and forums.

TRUE

To build and nurture a community is one of the major reasons to use or deploy business social networking.

TRUE

A common strategy of flash sale sites is to focus on an industry.

TRUE

Chapter 9 eCOMMERCE BOOK

An IP address uniquely identifies each computer connected to a network or the internet.

TRUE

Due care in EC are those actions that a company is reasonably expected to take based on the risks affecting its business and online transactions.

TRUE

The CyberCop Portal  analyzes and combats cyberthreats and vulnerabilities.

FALSE

A cyberwarrior is a person who intentionally carries out crimes over the internet.

FALSE

Access control is a mechanism that determines who can legitimately use a network resource.

TRUE

Data leaks were the most important EC security management concern for 2011.

FALSE

Risk aversion is an approach oriented toward prevention and seeks to minimize the chance of avoidable disasters.

FALSE

The internet, or more specifically the internet and network protocols, was never intended for use by untrusted users or components.

TRUE

Social engineering refers to criminals tricking unsuspecting people into giving them information or access that they should not have.

TRUE

General controls are intended to protect specific applications.

FALSE

Chapter 10

The overwhelming majority of B2C purchases are paid for by smart cards.

FALSE

Contact and proximity are two types of smart card readers.

TRUE

The success of an e-payment  method depends on its interoperability with existing enterprise systems and applications.

TRUE

Recent surveys by CyberSource indicate that fraudulent card transactions are a growing problem for online merchants in spite of their increasing efforts to combat fraud despite improved anti-fraud measures.

TRUE

Over 80 percent of all merchants use the manual review method, which relies on staff to manually review suspicious orders.

FALSE


The Purchase Order Processing NACHA system does not require specialized readers for each checkout counter.

FALSE

E-payment systems that require the payer to install specialized security software have proven more likely to succeed.

FALSE

Mobile proximity payments involve a special mobile phone equipped with an integrated chip or smart card, a specialized reader that recognizes the chip when the chip comes within a short distance of the reader, and a network for handling the payment.

TRUE

E-payment methods that can address the lower or higher end of the price continuum are unlikely to be widely accepted because of cost and security issues.

FALSE