Chapter 7

According to an Information Week survey of business technology experts, the  most useful Web 2.0 tool in Enterprise 2.0, based on percentage, are mashups.

FALSE

User-generated content refers to various kinds of media content that are produced by end users and are publicly available.

TRUE

Recent studies have shown that small companies do not succeed in social commerce.

FALSE

Web 2.0 tools can generate revenue growth, user growth, and increased resistance to competition in indirect ways.

TRUE

Adding social software and features to existing commerce sites is one of the two basic practices of social commerce.

TRUE

According to Zwilling (2011), location-based service opportunities for B2B include the creation of social hubs.

FALSE

With social media, users, rather than organization, produce, control, use, and manage content, often at little or no cost.

TRUE

Brand communities are a common feature of communities and forums.

TRUE

To build and nurture a community is one of the major reasons to use or deploy business social networking.

TRUE

A common strategy of flash sale sites is to focus on an industry.

TRUE

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