A major problem in B2C is the increasing rate of online fraud.
TRUE
The major risk of online trading is security.
TRUE
A major advantage of online market research is the ease in obtaining truly representative samples.
FALSE
Live banners appear at random, not as the result of the user's action.
FALSE
An electronic pouch is a program that expedites online shopping by containing a shopper's information.
FALSE
Random banners appear when a predetermined word is queried from a search engine.
FALSE
The electronic job market creates high turnover costs for employers by facilitation employees' movement to better jobs.
TRUE
Conversion rate refers to the percentage of clickers who actually make a purchase.
TRUE
Satisficing is a style of thinking that involves ignoring most of the information available, and instead using a few salient information cues,often social in nature, along with a set of simple, but usually smart, mental rules of thumb to make intuitive decisions.
FALSE
According to Internet Retailer, in 2009, approximately 20 percent of adult U.S. Internet users shopped online and/or research offline sales online.
FALSE
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