Chapter 4

By law, exhanges cannot be owned by a constortium.

FALSE

In company-centric marketplaces, the individual company has very little control over who participates in selling or buying transactions.

FALSE

Stock exchanges and commodity exchanges (such as oil and sugar) are examples of spot buying.

TRUE

In one-to-many and many-to-one marketplaces, if all selling is done by one company, it is a buy-side market.

FALSE

Executive and supervisor portals are used for training, dissemination of company news, information, and discussion groups.

FALSE

Aggregating the catalogs of all approved suppliers and combining them into a single electronic catalog is an effective solution for internal procurement because it minimizes maverick buying.

TRUE

Affiliate programs, infomediaries, and online data and text mining services are three popular B2B marketing and advertising methods.

TRUE

Mobile portals are accessible via mobile devices.

TRUE

Horizontal marketplaces are markets that concentrate on a service, material, or a product that is used in all types of industries.

TRUE

Maverick buying refers to the planning, organizing, and coordinating of all the activities pertaining to the purchasing of the goods and services necessary to accomplish the mission of an enterprise.

FALSE